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Exciting news!‍We’re hosting an exclusive MOTIV™ TKA Circle Hour during AAOS in New Orleans — bringing together orthopedic leaders to explore how proprietary, monetizable real‑world evidence is transforming Total Knee Arthroplasty.Join us for a focused, small‑group session where we’ll share:Early insights from the first wave of real‑world TKA dataNew MOTIV™ platform features that streamline capture and analysisDiscussion with surgeons shaping the next era of evidence generation📅 Thursday, March 5⏱ 2:00 PM – 3:00 PM CST📍 Morial Convention Center, Level 2, Room 207Whether you’re already part of the TKA Circle or exploring how RWE can accelerate clinical and financial outcomes, this session offers a first look at the future of data‑driven orthopedics.Looking forward to connecting at AAOS!

On February 12, we hosted our inaugural MOTIV™ TKA Circle Hour, bringing together experts, partners, and community members for an engaging discussion on the evolving landscape of total knee arthroplasty.We’re pleased to share that the entire session is now available to watch online.Whether you joined us live or are tuning in for the first time, you can now revisit the full conversation at your convenience.Our team extends sincere appreciation to everyone who participated and supported this important first Circle Hour. We look forward to continued collaboration and meaningful progress in the advancement of orthopedic care.Watch the full video‍

The Illusion of Possession For decades, medicine has spoken about patient data as though it were property — something one could own, trade, or license like land or stock. That metaphor once seemed protective, granting patients control over how their information was used. But in the digital age, ownership has become a trap: it implies exclusivity where collaboration is necessary and simplicity where complexity reigns.Data is not an object; it is a relationship. Each entry in a record binds patient, clinician, institution, and society in a shared act of meaning. To “own” it absolutely would require owning everyone else’s contribution — an impossibility both moral and mathematical.The Anatomy of a RecordA medical record is never authored by one party. It is co-constructed:Patients provide facts, histories, and consent.Clinicians interpret and encode those facts.Institutions standardize and secure them.Researchers and regulators derive secondary knowledge for the public good.Each participant exercises a different form of authority — none of which equates to outright ownership. To speak of “my data” in isolation erases the chain of collaboration that makes it credible.The Failure of Property LawProperty law governs scarcity; information multiplies when shared. Owning data therefore contradicts its nature. Once copied, data ceases to be possessable in any classical sense; control must shift from exclusion to governance.When legal systems attempt to enforce property analogies — data deeds, personal licensing — they end up freezing what should flow. Innovation stalls, privacy paradoxically weakens, and value diffuses through litigation instead of learning.What health systems need is not ownership but stewardship — custody governed by duty rather than entitlement.From Rights to ResponsibilitiesStewardship reframes control as obligation. It asks not “Who owns this?” but “Who ensures it is used justly?” This shift transforms the patient from a proprietor into a stakeholder and the clinician from a recorder into a custodian.Federated frameworks such as Circle Datasets operationalize that philosophy. Each participating site retains control of its data environment, enforces local ethics and privacy rules, and contributes only validated, policy-compliant derivatives to the network. Control becomes procedural, not proprietary.The Procedural Justice of Data UseProcedural justice is the moral twin of stewardship. It ensures that fairness is maintained not by static rights but by transparent processes. Every step — collection, transformation, access, analysis — is recorded and reviewable. The integrity of use replaces the illusion of possession.Patients are protected not because they “own” data but because they can audit its movement, see its purpose, and revoke participation at any stage. Trust arises from observability, not slogans. Economics of StewardshipInvestors and institutions increasingly recognize that verified custody creates more durable value than contested ownership. Data whose lineage is proven, access controlled, and consent renewable commands a premium in regulatory and commercial markets. Circle Datasets therefore transform ethical governance into a competitive advantage — compliance as brand equity.Markets built on stewardship outperform those built on possession because they scale without exploitation.The Moral ResolutionTo ask “Whose data is it?” is to ask the wrong question. The right question is “Who is responsible for it now?” In a federated world, that answer is plural: responsibility is distributed, continuous, and auditable.Ownership ends where obligation begins. Data, like care itself, is not something one keeps but something one keeps safe.

Executive Summary: Resolving the "Chicken-and-Egg" Innovation CrisisThe traditional clinical trial pathway is arguably the greatest bottleneck in modern medicine. For decades, the "Gold Standard" has been the randomized controlled trial (RCT)—a process that is notoriously slow, prohibitively expensive, and ethically complex. In the 2026 regulatory landscape, a structural solution has emerged to address the "chicken-and-egg" problem: the requirement for real-world evidence (RWE) to secure clearance, but the inability to generate that evidence without market access. By utilizing Synthetic Control Arms (SCAs) and high-fidelity RWE, manufacturers can now bypass the traditional placebo-controlled trial in specific high-impact tracks. This shift, supported by the FDA TEMPO pilot and the CMS ACCESS model, allows for faster market entry, reduced development costs, and a more ethical approach to treating severe and rare conditions.The End of the Placebo: Why the Traditional RCT is FalteringThe reliance on traditional RCTs has created a crisis of efficiency in drug and device development. Developing a new drug currently costs approximately $2.6 billion, with clinical trials accounting for up to 60% of that expenditure.The Recruitment Barrier: Nearly 80% of clinical trials fail to meet their initial enrollment projections on time. In rare diseases or specialized oncology tracks, finding a statistically significant number of patients willing to be randomized into a placebo arm is often impossible.The Ethical Dilemma: In life-threatening conditions where a standard of care already exists, or where no treatment results in rapid progression, forcing patients into a placebo arm is increasingly viewed as ethically untenable.The "Noisy" Data Problem: Traditional RCT populations are often "too clean," excluding patients with the very comorbidities (e.g., obesity, diabetes, renal stress) that define the actual real-world population.Mechanics of Synthetic Control Arms: Creating the "Digital Twin"A Synthetic Control Arm (SCA) is a virtual cohort of patients that replaces or supplements the traditional control group in a clinical trial.The Role of Digital Twins and Historical DataInstead of recruiting new patients to receive a placebo, researchers use statistical modeling to create a control group from existing data sources.Historical Clinical Trial Data: Leveraging data from thousands of previous trials (some platforms now access data from over 11 million patients) to simulate how a control group would respond to the standard of care.Real-World Data (RWD): Utilizing Electronic Health Records (EHRs), claims data, and registries to build a "Digital Twin"—a model that predicts what would happen to a specific patient if they did not receive the investigational treatment.Regulatory-Grade Accuracy: Advanced AI and machine learning are used to ensure the SCA is statistically balanced against the treatment arm, accounting for age, disease stage, and comorbidities to ensure the evidence meets the "Veracity Mandate".Regulatory Alignment: The FDA’s 2025-2026 FrameworkThe FDA has fundamentally shifted its stance on RWE, moving it from a post-market surveillance tool to a pre-market authorization catalyst.The September 2025 CGT GuidanceIn late 2025, the FDA issued landmark draft guidance for Cell and Gene Therapy (CGT) products, explicitly recommending "innovative designs" for small populations. This framework allows for:Self-Controlled Trials: Using a patient’s own baseline as their control.Externally Controlled Studies: Utilizing SCAs or historical controls to establish efficacy in single-arm trials.The TEMPO-ACCESS SynergyThe FDA TEMPO pilot (launched January 2026) provides the "Regulatory Sandbox" where this data is generated. Manufacturers can deploy devices in real-world settings—specifically within the CMS ACCESS reimbursement model—while collecting the RWE required for full authorization. This "Synergistic Loop" ensures that by the time a manufacturer submits their formal application, they already have a high-veracity dataset derived from supervised clinical use.The Business Case: 50% Faster, 40% CheaperFor Industry and Private Equity executives, the shift to SCAs is a profound "multiple expansion" event.Accelerated Timelines: By eliminating the need to recruit and monitor a physical control arm, clinical trial durations can be reduced by 50% or more.Significant Cost Reduction: Reducing the number of required participants significantly cuts the costs associated with enrollment, site monitoring, and follow-up, making "imminent-failure" or rare-disease pipelines financially viable.De-risking the Approval: Trials using SCAs often have a higher chance of success because the trial is better designed from the start, using "ground truth" data to set more realistic endpoints.Valuation Multipliers: As discussed in previous articles, a company that can prove its functional efficacy through an "audit-ready" RWE dataset moves from being a "service business" to a "tech-enabled asset," potentially doubling its valuation multiples from 8x to 15x EBITDA.Strategic Implementation: Building the Evidence PackageTransitioning to an SCA-supported model requires a disciplined approach to data architecture:Select the Right Track: Focus on the 2026 high-impact areas where the FDA and CMS have already aligned: CKM, MSK, and Behavioral Health.Engage via "Sprint" Discussions: Utilize the FDA TAP (Total Product Life Cycle Advisory Program) framework to agree on endpoints and SCA protocols within 45-day "sprint" windows.Ensure Explainability: Regulators in 2026 are wary of "black box" algorithms. Every SCA must use "Explainable AI" (XAI) to ensure the methodology is transparent and defensible during a federal audit.Leverage Circle Datasets: Use integrated datasets that capture clinical diagnosis, treatment, and functional outcomes (PROMs) in a single, unalterable record to provide the "ground truth" for the SCA.ConclusionThe 2026 Veracity Mandate has effectively ended the era of "guesswork" in clinical evidence. Bypassing the traditional RCT through Synthetic Control Arms and RWE is no longer a fringe experimental strategy; it is the new standard for efficient, ethical, and high-value medical innovation. By embracing these virtual frameworks and aligning with the TEMPO and ACCESS models, healthcare leaders can bring life-saving treatments to market faster, protect their capital efficiency, and secure a dominant position in an increasingly data-driven global economy.

The Arbitrage of VeracityIn the 2026 capital markets, a profound valuation divergence has emerged between traditional healthcare service providers and "tech-enabled assets." While the broader healthcare services sector continues to trade at disciplined multiples—typically ranging from 8x to 11x EBITDA for scaled platforms—entities that successfully transition to a technology-enabled infrastructure are commanding premiums that stretch into the 14x to 16x range. This "multiple arbitrage" is driven by more than just software margins; it is a reflection of risk mitigation. Investors are increasingly penalizing labor-dependent, "analog" service models that lack proprietary data moats, while rewarding platforms that generate high-fidelity real-world evidence (RWE) and "proven medical accuracy". For private equity sponsors and MedTech founders, the strategic priority for 2026 is the conversion of clinical operations into a recurring, tech-enabled data asset. The "Service Ceiling": Why Analog Models UnderperformThe traditional healthcare service model—whether a physician practice, a contract research organization (CRO), or a diagnostic center—is historically constrained by labor intensity and linear scaling.• Labor Dependency and Margin Erosion: In 2026, health systems face a "new structural reality" where labor costs have stabilized at a permanently higher baseline. Service businesses that cannot decouple revenue growth from headcount are seeing significant margin compression.• Retrospective Risk: Analog businesses rely on administrative proxies (claims data) which are prone to audits and "reconciliation cliffs". This creates a "valuation discount" as buyers price in the uncertainty of future federal clawbacks or denials.• Low Multiple Benchmarks: As of early 2026, multi-specialty medical practices in the $5M–$10M EBITDA range are maintaining stable but modest median multiples of approximately 8.8x EBITDA. Without a technology differentiator, these assets are viewed as essential but non-scalable utilities. The Tech-Enabled Transformation: Constructing the Data MoatA "tech-enabled asset" is defined by its ability to capture clinical "ground truth" as a byproduct of the care encounter, effectively turning a service into a proprietary data stream.The "Rule of 40+Data"In the 2026 M&A market, the "Rule of 40" (where growth rate + profit margin exceeds 40%) has been augmented by a third variable: Data Veracity.• Proprietary Moats: Platforms with clinically validated, proprietary datasets that demonstrably improve outcomes command an EV/Revenue premium 20–30% higher than their non-AI peers.• Ancillary Capture: Multiples for practices that own their ancillaries (ASCs, imaging, labs) and integrate them through a unified data loop can achieve 25–40% higher revenue multiples than those limited to professional fees.• IP-Like Resilience: When a service provider uses a technology framework to prove its functional recovery rates (e.g., through sensor-based PT or digital biomarkers), it begins to trade like a medical device or software company (10.4x to 14.4x EBITDA) rather than a service practice. De-Risking the Exit: The Impact of ACCESS and TEMPOThe 2026 regulatory environment, specifically the CMS ACCESS model and FDA TEMPO pilot, has provided a "standard of truth" that directly influences valuation multiples.Binary Compliance as Value DefenseUnder the ACCESS model, 50% of the revenue is tied to performance reconciliation. An analog business cannot prove it hit these targets without expensive manual audits, creating a "due diligence red flag" for buyers. Conversely, a tech-enabled asset with an "audit-ready" record of functional outcomes (PROMs) provides an immutable defense of its revenue, allowing buyers to pay a premium for "clean" cash flows.Accelerating the Exit WindowExit windows in 2026 remain narrow and selective.• Strategic vs. Financial Buyers: Strategic buyers (like major MedTech or Life Science firms) are currently paying 20–40% higher multiples than financial sponsors for assets that offer "workflow integration" and "proven operations leveraging real data".• Dual-Track Readiness: High-quality, data-rich assets are increasingly pursuing "dual-track" processes (IPO alongside a potential sale). The mid-December 2025 IPO of Medline ($7.26B) signaled a reopening of the market for scaled, data-driven healthcare platforms. Subsector Multiples: The 2026 DashboardInvestors are shifting capital toward subsectors where technology can "grow without adding labor".‍‍Organizations that can move from the "Multi-Specialty" bucket into the "MedTech/Digital" bucket through the use of integrated datasets (Circles) essentially unlock a 5-6 turn multiple expansion. The "Outcome Engineering" PremiumFor private equity sponsors, the "New Margin Math" of 2026 is no longer about simple roll-ups; it is about "Outcome Engineering"—designing clinical pathways to hit financial targets.1. Synergy Realization: PE firms now track "Synergy Realization" as a primary KPI. Capturing >90% of pro forma synergies requires automated, interoperable systems that link disparate practices into a single "source of truth".2. Reduced Cycle Times: AI-enabled tools that automate documentation and revenue cycle management (RCM) are reducing administrative overhead and accelerating throughput, allowing assets to sustain margins even in high-inflation environments.3. Explainable AI (XAI): As AI becomes a filter for valuation, executives must ensure their technology is "explainable." Buyers in 2026 are wary of "black box" algorithms and prioritize transparency in how clinical answers are derived. Conclusion: The Imperative for 2026The "Service Business" is a legacy architecture that is becoming increasingly difficult to defend in a high-cost, high-scrutiny economy. The transition to a "Tech-Enabled Asset" is the only viable path to multiple expansion and long-term capital efficiency. By embracing the Veracity Mandate and utilizing technology to validate every clinical signal, healthcare leaders can shift their organizational valuation from the "analog ceiling" to the "digital premium," securing a 15x EBITDA exit in an environment that prizes the certainty of the outcome above all else.