Private, evidence-based social communities for clinical customers.

Peer-to-peer communications are the most powerful form of marketing.  However, recruiting opinion leaders and engaging busy practitioners are expensive and increasingly fraught with legal and policy complexities.  As a result, the return on investment from medical conference sponsorship, large detailing forces, sponsored trials and studies and other direct-to-physician programs is increasingly unclear.

Compare Circle Academies, where focused and exclusive social communities support sustained collaboration among healthcare professionals and researchers in the context of any clinical theme.  That collaboration and resulting peer-to-peer communications are driven by:

• Real-world evidence deriving from Academy Members’ own busy clinical practices
• The design, validation and ongoing expansion of treatment protocols, patient education materials, new product indications
• The continual and moderated exchange among peers of posts, questions, threaded comments, best practices, multimedia presentations, education and training
• Access to relevant, and only relevant, product communications

Characteristics of Each Circle Academy

• Built around a major clinical theme
• Regular content submission by thought leaders
• Multi-lingual
• Can be white-labelled, setup in a matter of days
• Industry Corner, allowing communications to, interaction with, highly engaged Members
• Content comprises video, multimedia presentations, posts, threaded comments, other
• Membership limited to credentialed healthcare practitioners
• All the power, convenience and functionality of modern social media platforms
• Continual moderation to drive sustained recruitment of and interaction among Members
• Automatic integration with Circles, inCytes™ and Benchmarc™ allowing efficient collaboration among Members within and across institutions and countries
• Content focuses on real-world evidence – collection, aggregation, clinically impactful correlations

Benefits for Industry

Low-cost, efficient and turnkey solution for all data-related objectives, including:

• Studies and trials.  Formal or informal.  Single or multicenter.  Pragmatic.“n=1”.  “Hybrid”
• IND, IDE, PMA, postmarket surveillance and other regulatory submissions
• IRB and medical ethics committee submissions
• Registries
• Investigator recruitment, patient recruitment
• Training and education
• Targeted social media listening and communications

Contact us to learn more.